About Dental Ads Co

I'm Ilana Wechsler, a former data analyst turned paid advertising specialist. I've managed advertising accounts for more than 13 years and have run my own agency since 2012.

Dental Ads Co is where I put that experience to work for one type of business: dental practices.

I didn't start out in marketing. I spent a decade as a data analyst in the finance industry, working for some of its biggest names and living in spreadsheets.

When I left the corporate world I set up a small consulting business and built my own website for it. Nobody could find it online, and it got no traffic at all. Working out why sparked an obsession with website traffic, and I quickly discovered pay per click advertising.

It turned out to be the perfect fit for an analyst. Paid advertising is a numbers business: what you spend, who you reach, and what comes back. I closed the consulting business and started a dedicated advertising agency instead.

Since then I've managed well over $30 million in ad spend on behalf of clients, across hundreds of accounts. The same pattern shows up in dental practices again and again. The practice is paying for leads. The front desk says half of them are a waste of time. And nobody has told the ad platform which enquiries became patients, so it keeps finding more of the wrong ones.

That is a data problem, and data problems are the kind I like. Dental Ads Co exists to fix it.