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How budgets, targeting and tracking actually work, written for practice owners rather than marketers.
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There is no single right budget for every practice, but there is a right way to work yours out. Here is the method, using real search data.
Read more →If your front desk says half your Google Ads leads are a waste of time, the problem is what you are telling Google to look for. Here is the fix.
Most practices waste a large part of their Google Ads budget because there is no system behind it. Here are the four steps I use, in order.
After auditing hundreds of Google Ads accounts, I see the same four mistakes in dental campaigns. Here is how to spot and fix each one.
Quality score decides how much you pay for every click. Here is what it is, where to find it and how to improve it.
The auction insights report shows who you are competing against in Google Ads and how you compare. Here is how to read it and what to do with it.
Google does not know you do not want clicks from people searching for free dentists, dental jobs or training unless you tell it. Here is how.
Most calls to a dental practice come from phones, yet most campaigns spread budget across every device. One setting fixes that.
A walkthrough of building a search campaign for a dental practice, including the default settings you need to change along the way.
It is a fair question, but the better one is which platform brings in patients now without draining your budget. Here is how I sequence them.
Generic ads that try to speak to everyone get ignored. Focusing each ad on one treatment brings in more patients without raising the budget.
The Google tag lets you measure and improve your ads. Here is where to find it and how to install it with Google Tag Manager, no coding needed.
Too little budget to learn anything, location targeting that is too wide, and campaigns that ignore mobile. Here is how to fix all three.
Most dental campaigns are built to generate website traffic, not patients. These five steps turn clicks into booked appointments.
You do not need to spend more on Google Ads. You need to spend smarter. Three changes that make an underperforming account work.
A two-step process that puts your dental practice in the map results when someone searches for a dentist nearby.
A six-step framework for dental Google Ads, and the results it produced in one practice in a single month.