Cosmetic
Advertising for Cosmetic Dentistry
Fill your book with the veneer, whitening and smile makeover cases you actually want to do.
The problem with cosmetic campaigns
Cosmetic dentistry is a considered purchase. People research for a while, and plenty of them are looking for the cheapest whitening in town. A campaign that treats every enquiry as a win ends up chasing the low-value ones.
How I run cosmetic campaigns
- Separate campaigns by treatment. Veneers, whitening and full smile makeovers each get their own targeting and budget.
- Pages that show your work. Cosmetic patients want to see results, so traffic goes to pages built around your cases.
- Filtering out bargain hunters. Targeting and ad copy are set up to attract people choosing on quality.
- Tracking to the consultation. The ad platform learns from the enquiries that became booked consultations.
Good fit for
Practices with a strong cosmetic offering and real case photos to show, that want more of this work and fewer low-value enquiries.
Want more of these patients? The strategy call is free and takes 15 to 30 minutes.
Book a strategy call